dick clark productions, the world’s largest producer and proprietor of television events, and Jukin Media, the company that discovers, acquires and distributes today’s hottest viral videos are joining forces to bring Jukin’s successful YouTube channel FailArmy to the international television market. FailArmy is the first property announced by dcp International since the division was formed and has been greenlit for 20 half-hour episodes. dcp International will finance and distribute the format. Jukin Media will serve as executive producer.
With nearly 5 million subscribers and one billion total views, FailArmy has quickly become one of the top 100 YouTube channels worldwide and the go-to entertainment source for the best fails on the web since it launched in July 2011. Each thirty-minute episode will capture the spirit of FailArmy and further engage viewers with new media that will be woven into the fabric of the show.
“An ouch is still an ouch in any language and that is one of the reasons why FailArmy performs extremely well globally with more than half of our web traffic coming from outside the U.S,” said Jon Skogmo, CEO and founder of Jukin Media. “By partnering with dcp and making FailArmy a true pan-platform show, we are able to bring our loyal global viewers the fails and funny videos they love while reaching new, television audiences.”
“As dcp looks to expand our international distribution, we are looking for properties that resonate with today’s global audiences,” said Mark Rafalowski, Executive Vice President, of dcp International. “FailArmy gives us the opportunity to grow our television business by creating a show that connects with a global viral video audience
Executives from both dcp International and Jukin Media will be showcasing the trailer for FailArmy during this year’s MIPTV, beginning April 8.
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